Keyser Public Strategies is an independent public affairs firm with a focus on communications strategy, planning and execution, message development, media relations, and crisis management. KPS is led and managed by Will Keyser and Eileen O’Connor, two communications veterans with a long track record of success on behalf of a diverse array of corporate, nonprofit and political clients.
KPS offers a different model than most traditional communications agencies because the principals at KPS do the work. All too often at traditional firms, senior partners are present during a new business pitch, but then are removed from day-to-day work producing mixed results. At KPS, clients receive individualized attention from agency principals — from developing a tailored work plan to execution — thereby delivering a level of strategic engagement, attention to detail and focus that our clients value.
In addition, KPS takes a modern approach to driving communications and shaping public conversations through online, print and broadcast media as well as via third party stakeholders and social media channels. In today’s world, the media landscape is constantly evolving and communications campaigns need to be managed to a 24/7 news environment, requiring a level of responsiveness and creativity to support our clients’ goals. We get this.
Strategy
Strategy is the most important part of what we do. We review the environment, the challenge and the competition – and create a strategy just for you, designed to make the most of your message and your target audience.
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Execution
“Plan the work…then work the plan.” Strategy execution is the second most important thing we do for you. Whether you are getting your message out to thought leaders, or making your case to the general public, we have the ability to ensure your message is heard and remembered.
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Partnerships
In addition to providing strategic communications, we have strong working relationships with best-in-class partners. Based on your needs, we build effective teams of senior level professionals to help with communications strategy, messaging and tactics, grassroots organization, research, op-eds and thought leadership, social media strategy and content development, and paid advertising.